We offer the way
for you brand success in Russia
To tractor brand owners and manufacturers
To tractor attachments manufacturers
- Develop target market share and sales goal.
- Prepare strategy for you brand.
- Implementation of accepted brand strategy.
- Transparent on-time results monitoring and analysis.
We have achieved
- One of 5 main importer of Husqvarna 1999–2002.
- 8 % marketshare with lightweight rotary tillers 2000 2003.
- 49 % target market share in professional walking tractors 2004 2008.
- growth from 3 % to 27 % target market share 2010–2017.
- 24 companies dealer network offering KIOTI educated stuff.
- 80 % excellent customer satisfaction feedback.
Tractor market knowledge
- Market research.
- Select target market segments.
- Brand positioning for selected market segments.
- Direct marketing communications.
- Internet promotion.
- Exhibitions and field demonstrations.
Building dealer and service network
- Dealer & Service education program.
- Dealer & Service certification program.
- Custom clearance.
- Import legislations.
Profpark is tractor market leading company that generated the market for expenseive import tractors in order to increase KIOTI sales in Russia.
We used call-center active calls by our own managers:
- more than 600 000 direct calls to potential customers.
Sales managers generates negotiations
- 14 000 meetings in 8 regions with potential customers.
Exhibitions and demonstrations:
- we provided 120 exhibitions and demonstrations;
- over 24 000 people visits such exhibitions per year;
- over 4 100 — registered from exhibitions and included into marketing database.
- 1 500 000 unique visitors on web-sites and social networks.
The way is
Working together to achieve your market share goals and sustainable long-term brand success
Depends on the goals and market abilities we can choose together the most appropriate strategy:
The way for your brand success in Russia
1. Develop target market share and sales goal
- According to real market situation and prospects.
2. Prepare strategy for you brand
- Promotion strategy.
- Educational standards.
- Dealer network & service support strategy.
3. Implementation of accepted brand strategy
- Promotion for your brand.
- Develop dealer and service network.
- Improving product for market needs.
4. Transparent on-time results monitoring and analysis
- Russian Tractor marketshare audit and analisys.
- Customer satisfaction control.